Ruben Gonzalez, senior designer at Adidas, talks working with Beyoncé on a fabulous ode to Studio 54.
Through Ivy Park, Beyoncé Knowles has more than proven herself as an astute and savvy fashion designer. The athleisure line, named after the Houston park Knowles exercised at as a kid, has found its stride through a buzzy and lucrative years-long partnership with Adidas that was first announced. The pairing’s first collection—streetwear in burgundy and tangerine—released in early 2020 to effusive fanfare and quickly sold out.
But it takes a considerable team of trained hands and creative minds to make each collection happen. Ivy Park x Adidas is the result of careful and considered collaboration between Parkwood Entertainment, Beyoncé’s media and management company, and the multi-billion, multi-national behemoth that is Adidas., a senior designer at Adidas, is responsible for bridging both worlds.
Released online and in-store last week, the clothes read as a fabulous ode to Studio 54 through fringe jackets, crystal mesh, and short-shorts. And everything was made in a poppy shade of fuschia. Gonzalez says of his shape-shifting, multi-pronged role in the collection, “It is basically taking the partner’s vision— everything comes from the partner, of course— and sort of taking that and references and creating sort of a visual moodboard to present.” The work does not end there.
The collection has certainly made an impact. Ever the smart promoter, Beyoncé, along with her backup dancers, wore looks from the Ivy Paradise drop for the’s show in Amsterdam on Juneteenth, the holiday commemorating the emancipation of US slaves. The singer wore a double-slit dress and sparkly opera gloves that would have been perfect for a performance of “Freakum Dress” .
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Strand Releasing Acquires North American Rights to ‘Fantastic Machine,’ Sundance Documentary Produced by Ruben Östlund (EXCLUSIVE)Strand Releasing has acquired North American rights to “Fantastic Machine,” a documentary which is executive produced by Ruben Östlund (“Triangle of Sadness”) and won Sundance Fes…
Read more »
‘Call Of Duty’ Studio Opening Spain Office As Activision And Microsoft Make Case For MergerMicrosoft's $69 billion plan to acquire video game maker Activision Blizzard has been approved in Europe but U.K. and American regulators are still wary of the merger.
Read more »
Joe Keery spotted at same recording studio as Taylor Swift after Matty Healy splitThe “Stranger Things” actor left Electric Lady Studios in Manhattan’s Greenwich Village neighborhood, where the pop star is believed to be re-recording her albums.
Read more »
Apple’s next-gen Beats Studio Pro headphones will reportedly be released in JulyFirst leaked in May, the upcoming Beats Studio Pro headphones seem to be almost ready to launch. Here's what we know.
Read more »
Exclusive — Rising Conservative Influencer Pedro Gonzalez Regularly Espoused Racist and Anti-Semitic Sentiments in Private MessagesPedro Gonzalez, a rising conservative influencer and politics editor of Chronicles magazine, regularly in 2019 and 2020 sent racist and antisemitic messages, Breitbart News can reveal after reviewing months' worth of his private messages.
Read more »
Apple's looming Beats Studio Pro leak out in full with impressive features and reasonable pricingThere's no AirPods Max 2 on the horizon, but according to this incredibly detailed leak, Apple's fast-approaching Beats Studio Pro could improve on the first-gen AirPods Max in a few ways while costing a lot less.
Read more »