The fifth-generation owners recently acquired a rare Lyon-based maker of jacquard velvets, WWD has learned.
Paul de Bermingham explained that when their mother retired from the business five years ago, he and Baptiste, both business-school graduates, wished to bring a new touch to the enterprise.
Baptiste de Bermingham argued that its specialized, luxurious fabrics are arguably inherently sustainable, given the small quantities and their high quality, ensuring longevity. But they found a lifeline by sticking to the luxury sector, noting that its marquee clients are more than ever in search of rare and exceptional materials, validating their strategy of preserving rare savoir-faire via the two strategic acquisitions.
To be sure, they all boast rich histories and archives. Paul de Bermingham pulled out two thick books of swatches dating back to the ’30s and ’50s, which exalt how colorful and whimsical fabrics were at the time, from large-scale florals and blurred paisleys to hand-drawn scenes of forests or Paris monuments.He noted that its designers take inspiration from the archive, but also strive to innovate and offer newness.
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