KUALA LUMPUR, June 30 — The Malaysia Digital Economy Corporation (MDEC) has rolled out the Micro and Small and Medium-sized Enterprises (MSMEs) e-commerce campaign, an initiative under the National Economic Recovery Plan (PENJANA). The campaign kicks-off today and ends on Sept 30. In a...
KUALA LUMPUR, June 30 — The Malaysia Digital Economy Corporation has rolled out the Micro and Small and Medium-sized Enterprises e-commerce campaign, an initiative under the National Economic Recovery Plan .In a statement today, MDEC said the MSME e-commerce campaign aims to encourage e-commerce adoption by local businesses to help widen their market reach. ” it said.
The campaign involves 10 e-commerce partners, including Boost, Foodpanda, Grab, Lazada, Maybank, Shopee and Touch ‘n Go eWallet, and more e-commerce partners are expected to participate. MDEC’s chief executive officer Surina Shukri said the digital shift to e-commerce will help future-proof the economy in the new normal post-COVID-19, where an increasing number of consumers opt for online shopping instead of visiting physical stores.
Surina said with the uptake in online retail sales, the Southeast Asian e-commerce market is looking to be worth about US$153 billion by 2025.
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