McDonald's new berry-flavored Grimace Shake is a hit on TikTok, inspiring countless memes across social media. The trend became so popular that the McDonald's Twitter account also poked fun at it
McDonald's new berry-flavored Grimace Shake is a hit on TikTok — but not necessarily in the way the fast-food company might have hoped.
Since McDonald's introduced the shake on June 6 to celebrate the birthday of its purple monster character, the drink has across social media. However, one TikTok trend, dubbed the Grimace Shake Incident by some, has stood out for its macabre imagery.The Grimace Shake Incident involves TikTok creators trying the milkshake and then faking their own deaths in horror-inspired scenarios. In the videos, creators typically wish Grimace a happy birthday, taste the drink and the video cuts to a clip of them playing dead or injured with the purple milkshake streaming out of their mouth, nose or head.
"today we mourn the loss of 5 innocent gentlemen taken by grimace," one commenter wrote, along with dove and prayer hand emojis, under one video. While Grimace tweeted from the McDonald's account that he doesn't"see" the trend, the post hasn't stopped people from requesting that he drink the shake himself.
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