The AI ordering process is developed by Google's large-language models after analyzing Wendy's menu, policies, and conversation guide.
The next time someone places an order for a hamburger at Wendy's drive-thru, they might be greeted by an artificial intelligence chatbot rather than a human operator.
In a bid to modernize and automate the fast-food experience, Wendy's is planning to launch AI chatbots in its drive-thrus, which will be powered by Google Cloud's generative AI and large language models technology. The fast-food chain's first "Wendy's FreshAI" will be rolled out in June in Columbus, Ohio.. "You won't know you're talking to anybody but an employee.
By leveraging generative AI, Wendy's seeks to take the complexity out of the ordering process so employees can focus on serving up fast, fresh-made, quality food and exceptional service, said the company in a"Wendy's has always been at the forefront of innovation, and we're thrilled to build upon our partnership with the company with our new generative AI technologies," said Thomas Kurian, CEO of Google Cloud.
"Generative AI is fundamentally changing how people interact with brands, and we anticipate Wendy's integration of Google Cloud's generative AI technology will set a new standard for great drive-thru experiences for the quick-service industry." Its rival, Mcdonalds, did something similar at the beginning of this year when it opened an AI-powered drive-thru system. However, it did not receive positive feedback from a
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