PETALING JAYA: McDonald's billboard images featuring iconic landmarks across the country have gone viral.
These billboards are part of McDonald's latest OOH campaign celebrating Malaysia's famous sights and sounds which are unique to each location.
A post by Facebook page Buletin shows several of these billboards, including one in Penang which has the Penang Bridge made out of fries and the caption"Pulau Pinang Pulau Mutiara" . The images of the billboards taken around Malaysia have received over 1,400 likes and shared over 2,000 times at the time of posting.
He added that the company invested about RM300,000 for visual changes on the billboards, and Leo Burnett was involved in the creative aspect of the campaign.
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