Maya Chief Marketing Officer Pepe Torres spoke at the tech giant’s exclusive fintech conference for emerging markets around the world. READ:
Maya Chief Marketing Officer Pepe Torres speaks at the tech giant’s exclusive fintech conference.
Since rebranding in April 2022, Maya has been redefining the fintech landscape in the Philippines. It leaped forward from pure payments play as the first and only integrated financial solutions platform to become the leading digital bank in the Philippines. Torres also highlighted the importance of translating such a bold move into equally groundbreaking and memorable branding and marketing executions. “We invested in a bold design identity that doesn’t just communicate our transformation into an all-in-one digital bank, but also helps our customers to have a more delightful relationship with money,” explained Torres.
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