KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) launched a new artificial intelligence-powered online travel marketplace called MATTA Online for tourism providers and tourists.
MATTA president Datuk Tan Kok Liang said this pioneering effort is to support small and medium enterprise travel agents in terms of marketing and connecting with both local and international consumers who are looking for great travel deals..
A collaboration between MATTA and its technology partner Fusionex, MATTA Online aims to reach up to 16.29 million Malaysians as well as target a global consumer audience. “This synergy will enable MATTA to further drive innovation in Malaysia's travel and tourism space by empowering local travel agents and tourism operators to meet customer demand, expand market reach, amplify business opportunities and improve revenue generation.”
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