What's next for Jaguar? The firm's Instagram teasers revealed less about its future than we might have hoped, matty_prior says
electric limo was cancelled late in its development programme and new model roll-outs are thin on the ground. It’s a weird position for a car company to find itself in.
Given the intriguing new pictures, though, I had hopes. Full disclosure: as I type, I’m amending this column, which I had originally written before I knew what was coming. Jaguar had built carbon-copy continuation runs of famous old cars before, of its C-Type, D-Type, Lightweight E-Type and XKSS , but surely it wasn’t going to build a new 7.0-litre V12 Group C race car that you could barely use?And lovely though the Continuation models are, I’ve often said that Jaguar should make new heroes, not reprise old ones. Maybe it finally would, this column originally wondered.
As an aside, I see that Jaguar doesn’t follow any other Instagram accounts, which I think is quite a nice position for a company to adopt. It allows a ‘we lead, not follow’, narrative. Although it’s not my favourite social-media policy, which is that of KFC’s Twitter account. It follows just the five Spice Girls and six blokes called Herb.