You have a major opportunity to stand out and connect deeply with people online - when you practice the 3 Ms of online presence.
The struggle is real. It’s more challenging to captivate online than in the real world. We learned that pretty quickly when we became all virtual all the time back in 2020. Being captivating in the digital world means being more deliberate so you can impact, influence and impress those you engage with. To truly captivate online, you need to practice the Three M’s of online presence:Capture people’s attention from the first moment you connect with them so they sit up and pay attention.
When it comes to your online bio, you need to apply the same approach. Make the first few lines of your bio unexpected, interesting or provocative so the reader will want to know more. This is especially true of your LinkedIn About. It will be the most-read version of your online identity, and those first lines are even more important when it comes to LinkedIn. That’s because when someone views your LinkedIn profile, they don’t see your entire About, they see just the first snippet.
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