Mass shootings and gun violence in U.S. could damage 2026 World Cup bottom line

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Mass shootings and gun violence in U.S. could damage 2026 World Cup bottom line
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Several U.S. allies are warning their citizens about traveling to the U.S., not just for the 2026 World Cup but for any reason, due to a rise in mass shootings.

three miles from Atlanta’s Mercedes Benz Stadium, another World Cup venue.

Of the seven states with the most mass shootings this year — more than 800 combined — six will be World Cup markets in 2026. Contrast that with New Zealand/Australia, co-hosts of this summer’sThe U.S. averages that many every eight days. But it’s the randomness of the shootings in a country with more guns than people that is likely most unsettling to visitors. If people who have lived here their whole lives can’t avoid the bullets, what chance does a tourist have?

No mass shootings have taken place during events at the 11 U.S. World Cup venues, but fans will spend very little of their time in the stadiums. Instead, they will be at restaurants, in parks, on subways and at shopping centers — all frequent sites of shootings.in the U.S., the best-attended and most successful in history, believes gun violence will have only a marginal effect on the 2026 tournament.

Sadly, Ekstrom believes framing the issue that way might be the best way to force action on gun control and the 2026 World Cup has the potential to be a catalyst. If the number of lives lost can’t bring about change, maybe lost dollars can.“Destination marketing organizations, many of them are entrenched with local politics. So they can’t have that conversation about politics,” he said. “But it’s economics. We can talk about lost business, about lost business potential. If the U.S.

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