'Masa is a Jedi' — Adam Neumann reportedly compared WeWork to Amazon on the advice of SoftBank's Son

Neumann reportedly hoped the comparison to the $900 billion company would make WeWork's astronomical valuation look affordable.

Adam Neumann reportedly compared WeWork to Amazon to make its astronomical valuation look cheap by comparison. WeWork's cofounder and then-CEO likened WeWork to Amazon when it only sold books and music, and pledged to expand from desk rentals into education, exercise, networking, and other sectors just as the e-commerce titan widened its offering, according to Fast Company.

Adam Neumann reportedly compared WeWork to Amazon to make its astronomical valuation look cheap by comparison. WeWork's cofounder and then-CEO likened WeWork to Amazon when it only sold books and music, and pledged to expand from desk rentals into education, exercise, networking, and other sectors just as the e-commerce titan widened its offering, according to Fast Company.

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