'Avengers: Endgame's' blockbuster showing bodes well for Disney+:
$1.2 billion worldwide in its theatrical opening weekend, per Variety. North America and China brought in most of that money, commanding $350 million and $330.5 million, respectively.
This image released by Disney shows, from left, Jeremy Renner, Don Cheadle, Robert Downey Jr., Chris Evans, Karen Gillan, the character Rocket, voiced by Bradley Cooper, Paul Rudd and Scarlett Johansson in a scene from “Avengers: Endgame.” The previous record holder was another film in the mega-franchise —"Avengers: Infinity War," released only last year — which itself had grossed just $640 million in its opening weekend.
The film's blockbuster showing bodes well for Disney+. The ability of"Endgame" to draw such massive numbers was years in the making, thanks to Disney's years-long investment in franchises coming out of its series of studio acquisitions under CEO Bob Iger, including Pixar , Marvel , and Lucasfilm . Those same franchises are expected to drive interest in Disney's forthcoming SVOD service, Disney+, which is set to launch on November 12 and which will become the home of all Marvel content, as well as other key Disney-owned franchises. Disney is doubling down on franchise content for the platform, including by developing original TV spinoffs based on the Avengers and the Star Wars universes.
The Disney+ value prop will be in gathering content from across each of its franchise brands: Even if Disney+ captures only a fraction of the respective fan bases across its array of franchises, the service is likely to achieve meaningful sub growth.1. Sign up for the Digital Media Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the Digital Media Briefing, plus more than 250 other expertly researched reports.
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