Reddit user Kelso Alghul NYC posted leaked pages from next week's Batman #138 to Reddit's Batman board yesterday.... that was just the start.
from a ship in West Virginia, Bleeding Cool is also often sent photos of a Los Angeles store putting all their new comic up on the shelves from the Monday of the week. And Bleeding Cool often posts leaked images, especially from DC Comics titles, ahead of publication – though we do try to pick them well, to generate excitement and discussion ahead of publication, rather than spoiling them for the sake of it.
When DC Comics kicked off the New 52 in 2011, it was accompanied by new trading practices, negotiated by then-DC Comics VP Sales and former retailer Bob Wayne, with Diamond Comic Distributors. Diamond would deliver comic books on Tuesdays or before, for sale on Wednesday. Stores court breaking that street date would lose that early delivery privilege. And stores would pay into a fund of mystery shoppers to ensure those street dates were adhered to.That number dropped to almost nothing.
First, DC Comics dropped Diamond for Lunar and moved their on-sale date to Tuesdays to match bookstore distribution. And many retailers started getting those comic books the previous week. When Diamond returned, the mystery shoppers scheme was dropped. And then Penguin Random House started distributing Marvel, IDW, Dark Horse and now Image Comics earlier and earlier too.
And if comic book publishers and distributors don't keep an eye on things or a compliance system that Diamond used to do, will the Wild West be upon us again?
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