How Mark Cuban's Online Pharmacy Plans to Make Medications Affordable
is another healthcare company that compares prescription prices from 75,000 pharmacies in the U.S., then provides free coupons for consumers to use in order to purchase their medication at lower prices.
"So, one of the benefits of his company presumably will be putting all of the other generic firms on watch. And if they're not aggressively cutting their prices close to cost, then Mark Cuban is going to take some of their business. That would be beneficial because that could affect lots of drugs, not just the ones he's making, but the ones that he could make."
Frank Lichtenberg, the Cain Brothers & Company Professor of Healthcare Management at the Columbia University Graduate School of Business believes the impact the Mark Cuban Cost Plus Drug Company may have is on the insurance industry.
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