Dallas Mavericks CEO Cynt Marshall is the catalyst for a landmark jersey patch partnership with the NBA's Dallas Wings.
The GEM program reaches more than 3,000 girls in the Dallas area, with camps, wellness clinics and workshops focusing on finances and leadership skills.
Marshall and Bibb added some fuel with a deal that had its roots in discussions just before the COVID-19 shutdown in 2020. Wings players were appearing at GEM events before the partnership was announced in August, and former player Isabelle Harrison did an internship with the Mavs. Marshall said she would like to see more internships opportunities for players.
Bibb’s previous WNBA experience came with the Washington Mystics, one of five teams owned by the NBA teams in their markets. The Wings are among seven teams independently owned.
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