'I don't know if people are going to lose interest in this [sustainability] topic as they see towns being washed away or burned down right now, [...] Their experience of life is transforming.'
didn't set out to start a brand. As an artist who began designing clothes in a New York studio apartment, Hoffman just loved to create. And what she created was an innovative, celebratory way of dressing through color, shape, and sustainable principles."I don't even know if it was such a conscious thing that I was starting a brand.
While the designer is no stranger to changes and challenges of the fashion industry, Hoffman explained that her interest in creating sustainable garments came to the forefront nearly a decade into establishing the brand. She credits her sustainable style journey to the change in times, change in conversations, and a stronger sense of awareness."Back in the first 12 years of this experiment, that language wasn't there.
Below, read more about Hoffman's journey with her namesake line and what she believes the future of sustainable fashion holds.POPSUGAR: Once you did adapt this sustainable way of looking at fashion and designing, how did that impact your design process? Do you start out with the materials you want to use or the concept?Part of our approach to design in our systems is a really narrowed fabric library. Each season, it's really just about trying to be more creative with the same stuff.
PS: One way that people are trying to be a little bit more sustainable is up-cycling, repurposing, and re-wearing. Do you have a design that you always go back to, or something in your current collection that you would just consistently wear all the time, and it will always be versatile?I personally am a uniform dresser. I am in the same outfit I was in yesterday. I wear the same stuff all the time, and I wear the same aesthetic all the time. It just makes so much sense for me.
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