Many not keen on proposed niche focus for Langkawi

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Many not keen on proposed niche focus for Langkawi
LangkawiMuslim-Friendly TourismMATTA
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THE engineering world is an intersection of disciplines where boundaries of possibility are continually pushed.

PETALING JAYA: Langkawi has established itself as a popular beach destination for international tourists and any move by the government to rebrand the island could be counterproductive, say industry players.

“Why rock the boat or reinvent the wheel unless the island tourism players are in dire need of more tourists in expansion plans?However, Tan said it will not be challenging to turn Langkawi into a preferred Muslim tourism draw as there are already amenities for the purpose. He feels that rebranding Langkawi as a preferred Muslim destination would change the dynamics of how the island is seen and promoted.“It is also seen as an equivalent or competition to destinations like Phuket and Bali, and what we really need is to highlight the plus points Langkawi has,” he said.

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