.ManoloBlahnik can now sell its bejeweled styles to China thanks to amendments to the trademark legislation that were introduced in November 2019.
As a result, many brands, including New Balance, Jordan, Boy London, Vetements, Akris, Phillip Lim, Dunhill, Zegna, Dries Van Noten, and DSquared, have fallen victim to trademark pirates who register and obtain trademark rights, without any good intent.
At the time, the office said the evidence submitted by the brand was insufficient and there were no sales or business in the Chinese Mainland prior to the pirate mark being filed. The brand eventually received a final judgment upholding the invalidation based on Manolo Blahnik’s name rights from the Supreme Court of China in June 2022.
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