(Reuters) - Manchester City have launched their own digital fan token that will allow supporters around the world access to VIP rewards, club promotions, games as well as augmented reality-enabled features, the Premier League leaders announced on Friday.
City said the $CITY Fan Token, a non-fungible token available on fan engagement and rewards mobile app Socios.com and built on the Chiliz blockchain, will also give supporters voting rights in some binding and non-binding club polls.
Cryptocurrencies driven by blockchain technology have attracted a surge of interest in recent months, as mainstream investors and companies embrace popular digital tokens such as bitcoin. "We recognise the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase," City Football Group senior vice-president of global partnerships sales Stephan Cieplik said in a statement https://www.mancity.com/news/club/socios-launch-manchester-city-fan-token-63751737."We've been extremely impressed with how Socios.
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