A TikTok video showcasing a long queue outside a cosmetics store in Malaysia for the popular brand Cubre Mi sparked debate on social media about the lengths people go to for viral products.
In Malaysia , the pursuit of viral products often leads to extraordinary lengths. Many Malaysia ns are eager to be among the first to own trending items, be it clothing, food, or cosmetics, and are willing to wait in long queues despite scorching heat or pouring rain. Affordable prices offered by sellers further incentivize this trend.
A recent video uploaded on TikTok (@lelawati203) captured a scene where a user, intending to purchase products from the popular cosmetics brand Cubre Mi, was astonished by the sheer number of people already queuing outside a store in Sungai Petani, Kedah. The queue stretched over several blocks, with people patiently waiting, some even sheltering under umbrellas and sitting cross-legged on the pavement. The video, garnering over 748,100 views, sparked a wave of reactions on social media. Many users expressed disbelief and criticized the time wasted queuing for these products, drawing comparisons to the frustration of dealing with government offices or hospitals. However, some defended the behavior, arguing that not everyone can afford the original price of these products and are taking advantage of the discounted prices offered through the queues. Others viewed it positively, highlighting the public's support for local businesses. This trend aligns with previous discussions about Malaysians queuing for viral food items, prompting public figures like Ustaz Azhar Idrus to voice concerns about the prioritization of fleeting trends over more important obligations like prayer and family time
Viral Products Cosmetics Cubre Mi Malaysia Social Media Consumer Behavior
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