Tupperware has digital tools to help recruit and retail its products to the next generation of consumers, says company president and CEO Miguel Fernandez.
Tupperware, the maker of plastic containers, recently announced a successful debt restructuring as part of ongoing turnaround efforts.
According to him, Tupperware provides a unique business opportunity for over 35,000 families in Malaysia who make their monthly living selling the iconic brand’s innovative products. Tupperware made worldwide news earlier this year due to a cash shortage. However, the maker of plastic containers and other kitchen products recently announced a successful debt restructuring as part of ongoing turnaround efforts.
“We were able to restructure our debt and are continuing to do our business, including this World Tour. We are visiting the most important countries, where we are coming up with a lot of great news for our sales force. We are re-energising our sales force around the world,” he said.On manufacturing plants, Fernandez said Tupperware outsources its production to a third-party facility in Malaysia.
According to Fernandez, some products are made in Malaysia while others are imported because of the mould factor. There are times when there is only one machine to produce a specific product to satisfy worldwide demand, he said.
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