Malaysia Airlines introduces travel perks app for passengers, to become local hospitality hub
Malaysia Airlines group chief marketing and customer experience officer Lau Yin May poses for a group photo at the airline’s latest ticketing office in Nu Sentral, Kuala Lumpur, May 2 2019. — Reuters pic
MAB group chief marketing and customer experience officer Lau Yin May, when launching the online service at the airline’s newest ticketing office in Nu Sentral, told the press that the firm intends to bring all hospitality players into a single eco-system. “This is where we intend to drive all hospitality players within the ecosystem to come together via our new app called MHassistant, your 24/7 travel buddy that looks beyond flights and into additional features such as MHvouchers where our guests can enjoy everything that our country has to offer,” said Lau.Prior to the airline’s rebranding effort last year, MHassistant was known as MHfeedback.
“We already have a few partners in the pipeline that’s already confirmed and once we launch the app, they are already on board. And the partners we have are already with some food and beverage dining outlets, hotel accommodations, tourist attractions - all within Malaysia,” she said.
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