How Madge’s ever-evolving persona changed the way we think about pop culture.
at New York University looked at girlhood, prodigies, entrepreneurship, and whiteness vis-à-vis Taylor Swift’s career.
It started in England when Marxist sociologist Stuart Hall became director of the Centre for Contemporary Cultural Studies at the University of Birmingham in 1969. The cultural-studies approach was founded five years earlier, but it really took off around the time Thatcher wasand “populism” became salient, contested terrain. Having grown up middle class in Jamaica and encountering metropolitan England in his early 20s, Hall fixated on contradiction, dislocation, feeling inside and outside.
Cultural studies was always “working within shouting distance of Marxism,” Hall said in 1992. In the ’70s and ’80s, feminism offered a more textured conception of power relations, a welcome intervention: “As the thief in the night, it broke in; interrupted, made an unseemly noise, seized the time, crapped on the table of cultural studies.
Some argue that Madonna discredited the postwar division of gender roles by relaxing binary distinctions altogether, effectively tiptoeing toward a new wave of feminism. “The postmodern is seen as opening endless spaces for the play of multiple selves and meanings,” dissolving binaries and hierarchies such that “pleasure is found in the confusion of boundaries,” writes Roseann M. Mandziuk.
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