The family-owned and operated firm has been actively investing in upscale products and brands as well as technology.
“We are really focused on the luxury consumer and anything to do with the luxury lifestyle — not just fashion,” MadaLuxe chairman and cofounder Sandy Sholl told WWD.
Just last month MadaLuxe acquired a majority stake in a six-year-old tequila brand called Enemigo. “We had been searching for two years for a tequila brand because as a family, we love tequila, and everybody in the company loves tequila. It’s a high-end spirit and Tequila Enemigo is really an extraordinary product.”
“Coming out of COVID, wellness was such a big, important priority so we saw this opportunity with Hästens on luxury mattresses and started thinking, if people spent $75,000 to $150,000 on their cars but you spend 33 percent of your time in your bed, why not invest in these handmade, handcrafted mattresses? Their mattresses go from about $25,000 to $500,000. They’re serious. So we took the distribution rights for several states and our first store opened in Dallas.
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