WWDC2023 is on its way, and macOS14 will likely get announced. But AI is the elephant in the room.
Every year we get a new version of macOS, and that usually comes with an assortment of tweaks and features. But with the massive uptick in interest in generative AI, 2023 isn’t like any other year in the world of tech.
Related Think about Siri, for example. It’s a voice assistant that’s been around for years, but it’s been a long time since it has impressed anyone. It’s also been a long time since Siri has been given a significant update. There was a significant update to accuracy and precision back in 2016, and in 2022, Siri got integrated into Shortcuts , which was neat.
Either way, there’s no way that Apple can continue to sit on its hands with its most important operating systems. Given the timing, though, don’t expect Apple to embrace AI full-on — but that doesn’t mean there’s nothing it can do to take serious steps forward. Another obvious option for Apple to do some generative AI is in its first-party applications. We’re seeing AI being used in creative applications ranging from music production to word processing — and guess what? Apple has popular versions of all those applications. So, maybe we’ll see some AI introduced in Mail, Pages, or even Final Cut Pro. Microsoft will soon have a version of PowerPoint that can auto-generate entire slideshows just with text, after all.
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