After reigning over the box office for the last seven weekends, ‘Avatar: The Way of Water’ will cede No. 1 to M. Night Shyamalan’s thriller ‘Knock at the Cabin’ which is set to do $15M-$17M per tracking sources at 3,600 theaters - Box Office Preview
Reviews haven’t hit yet on the feature take of Paul Tremblay’s national bestseller , however, we won’t know until we’ll in the thick of the weekend with audience exits whether this pic overindexes or not. The better the surprise in a Shyamalan ending, the better the box office. Helping‘s ticket sales are Uni’s grab of PLF and Dolby auditoriums.
Last Saturday Paramount kicked off a series of advance screenings with throwback pricing in celebration of the film’s exclusive theatrical release, beginning with a “Sneak Preview” screening that saw many sellouts resulting in added auditoriums to accommodate demand. Today, participating theatres nationwide will host a “BFF Night Out” screening at 6PM local time, with a third, “Ladies Night Out” screening tomorrow, Feb. 1 7PM.
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