The rideshare company says its new Women+ Connect program is one of its most requested features.
The newly added feature comes as investors and users push Lyft and Uber to increase their safety protections after Lyft reported more than 4,000 claims of sexual assault between 2017 and 2019 and has faced related. In April, SOC Investment Group informed Lyft it needs to establish a process that would create additional safety for drivers.
Lyft’s failure “to acknowledge and address legitimate driver safety concerns will have a number of unfortunate consequences for the company, including elevated turnover rates and recruitment costs, increased insurance expenses, litigation, and further scrutiny from regulators,” Tejal Patel, executive director at SOC, said in aWomen+ Connect will initially launch in early-access cities including Chicago, Phoenix, San Diego, San Francisco, and San Jose, and Lyft says it intends to roll out more...
“Women+ Connect is all about providing more women and nonbinary people the opportunity to earn money on their terms and giving riders more choice,” Risher said in the news release. “We hope this gives millions of drivers and riders another reason to choose Lyft.”
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