LVMH joins with Epic Games to offer virtual experiences

The French goods group is the latest luxury business to partner with a gaming platform to increase its presence in the metaverse

French luxury goods group LVMH Moet Hennessy Louis Vuitton SE has paired up with Epic Games Inc., creator of Fortnite, to draw in customers with fitting rooms and fashion shows in virtual worlds.

LVMH Group managing director Toni Belloni said Epic’s tools will also help the company “engage more effectively with young generations who are very much at ease with these codes and uses.”

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