Madhappy has created limited-edition merchandise for the Dodgers as well as two food-centric entities in Southern California.
have played a role in what we’re doing by trying to spread optimism and create awareness around mental health,” said Peiman Raf, the company’s 29-year-old chief executive officer, who started the company with his younger brother Noah and two friends. “Being a brand based in Los Angeles, we like to tie back to Los Angeles in the things we do.”
The venture with Roscoe’s started on June 30 with a capsule collection of sweatshirts, hoodies, T-shirts and hats, featuring Roscoe’s logo. “Food and beverage have always been a big part of the brands we work with,” Raf said. “The message we are trying to spread is that people love eating food and people love the idea of the community around food. It makes people happy.”
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