The company is hoping that its new location will help the drink gain a foothold in the city's influential dining scene.
last year how sake has become a go-to beverage in American fine dining, pairing well with everything from pizza to Mexican food.
While sake consumption in Japan has dropped to less than a third of its 1995 levels, according to Bloomberg, Dassai has actually been faring quite well. Its parent company is on track to set a new record in annual sales, with Sakurai projecting sales of more than $112 million for the year ending September. Part of that is due to the sake’s presence overseas, where last year sales overtook those in Japan for the first time in the company’s 74-year history.
With more and more sake breweries opening in the United States , Dassai will certainly have its work cut out for it.
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