The rapper's KidNation initiative aims to enrich and empower children through music.
“It’s geared toward trying to enrich and empower the next generation, influenced by my own children and wanting them to live in a better world than we live in,” Ludacris told HuffPost. “I want to reinforce the positive morals and teachings as a parent, especially during a time where there’s more home-schooling going on. To condense it, I just want to help kids grow up to be better adults.”
With a full house of kids ages 5 to 18, the rapper joked that he’s lucky to live on a property with 22 acres of land so that he can “walk outside every 15 minutes in order to stay sane.” “We have a song about doing your chores and getting rewarded afterwards,” the dad explained. “My youngest daughter watched it one time and pulled a stool up to the sink and started washing the dishes. I asked, ‘What are you doing?’ And she said, ‘My birthday is coming up, and I want to be able to get a reward for doing my chores as well.’ That’s a perfect example of music and influence turning to action.
“We’d been working on these songs for so long, and we realized it was necessary to release them now,” said the rapper. “Hygiene and getting along ― these are conversations we need to have with our children. And repetition through influential music is the perfect catalyst to get these ideas embedded in their consciousness and even subconsciousness because we know how influential music is for kids.”
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