Congrats to the BillboardPowerList executive of the decade, Lucian Grainge of UMG, and executive of the year, Jody Gerson of umpg 🎶 Lucian Grainge: Jody Gerson:
, a film spearheaded by Joseph; while the expansion of merchandising wing Bravado led to a boom in pop-up shops and direct-to-consumer sales strategies.had its soundtrack released by UMG’s Interscope. “He’s a loyal and trusted family friend.” Adds, “For someone at such a high level to be as aware of his larger-than-life roster is incredibly inspiring.”
I’d been at the company for over 20 years, and I was coming from being the head of international. When you’ve been in an organization for 22 or 23 years, managing 60 or 70 countries, you have deep relationships on both the creative side and the business side. The relationships I had with the U.S. labels were incredibly strong — all the American music came through the companies that I managed.
If you look at the path EMI was on at that time, it was one of contraction — finding synergies, closing labels, etc. And we did completely the opposite. I’ve always had the confidence to invest. And when you come out of a down cycle, that can be the most rewarding — creatively, culturally, financially. I started as a talent scout, and the desire to break barriers and find new artists never ends.
When you started, you immediately went against conventional wisdom: You bought a company when music valuations were falling and invested when most of the business was cutting back. How did that set a new tone at Universal?
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