.LouisVuitton is betting a new location in Las Vegas will help capture those customers who don’t want to travel too far from their hotel to shop.
. Previously, Beccari was the chief executive of Christian Dior, another brand owned by LVMH Moët Hennessy Louis Vuitton, based in Paris. “We see that our clients love their hotels and spend the majority of their time on the same premise, given the wonderland each property has created. Louis Vuitton’s positioning is unique. Our ambition is to keep this uniqueness with continued enrichment in our designs, experiences and exceptional service.
“Our stores are tailored to suit each location,” Beccari noted. “Louis Vuitton at Wynn Las Vegas is especially unique given several architectural design firsts in the U.S. Those include the illuminating stone façade of layered abstract monogram flowers or the ‘Wonder Room’, which introduces our men’s collection, bridging craftsmanship and technology with a digital ‘sky’ atop a circular cage of carved lattice wood in a monogram flower motif.
“Las Vegas is unlike any other city in the U.S. — a global destination that is unexpected, playful, vibrant…daring in all it has to offer, with much centered around luxury experiences,” the new Louis Vuitton chief executive said.
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