.amazon has entered a partnership with What Goes Around Comes Around to sell pre-owned items from many of the luxury brands that declined to sell on the site.
The move is clever for both involved parties. It gives What Goes Around Comes Around a much-expanded client base. But it also gives Amazon the goods it has been looking to carry for years, as well as a partner that is responsible for authenticating pre-owned luxury products. One could take it as a simultaneous run at companies like LVMH Moët Hennessy Louis Vuitton, who have repeatedly turned Amazon down, as well as resale start-ups like The RealReal.
In addition to its e-commerce site, WGACA operates two stores in New York City and one store in Los Angeles. Throughout, they have avoided selling product on second-party websites like Vestaire Collective and Tradesy — an anomaly among its competitors like Rebag, which often use those sites to increase visibility and client base.
What Goes Around Comes Around is responsible for holding all of Amazon’s inventory and drop ships as orders come in. Currently, the site is stocking what WGACA considers “tried and true” bestsellers, like Chanel quilted bags and gold costume jewelry, Louis Vuitton monogram fare, Prada saffiano leather totes, and Hermès scarves and classic bags like Birkins and Kellys. As inventory expands, the company will introduce more specialty items, as well as high-value ready-to-wear.
Julian Guevara, WGACA’s vice president of retail and client services, added that Amazon’s legal department had fully reviewed and considered the risks involved and felt that the endeavor was fully above board.
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