For its successive collections, Longchamp took an imaginative trip to Italy then came immediately back to its roots.
In a cheeky collaboration, the French brand teamed up with the Italian creative studio and image-based magazine Toiletpaper, led by contemporary artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The groundbreaking duo are known for “conjuring pop-culture inspired parallel universes of edgy, supersaturated, hyperreal visuals.”
“We try to invent, to make life not boring,” Cattelan said in a statement, with Ferrari adding: “We try to use the codes of the contemporary moment, which helps us to surprise people. We want to help them see what is surrounding them from a different perspective. For this collaboration with Longchamp, we wanted to play with the codes of French icons and of the Maison so that they became alive again. Each image can be seen from multiple different points of view – there isn’t just one message.
The Fall/Winter 2023 Collection, meanwhile, is inspired by the colorful and graphic universe of horse racing featuring iconic bags and a ready-to-wear line with a chic, colorful and sporty character. So for its current collection, Longchamp decided to evoke the casual chic spirit of equestrianism. There are dresses and blouses in silk and cotton with a black and white checkerboard patterns, knit cashmere pullovers emblazoned with horses and riders, and bomber jackets with bold diagonal stripes.
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