From being the most booked destination one year ago, London has fallen to 11th place as bookings have recovered significantly slower than other European cities
Buckingham Palace, Madame Tussauds and St. Paul’s Cathedral have all been magnets for tourists visiting London, but new research shows the U.K. capital has fallen off the top 10 list of most booked European cities for the first time ever.A study by travel research firm ForwardKeys shows the dire state of the travel industry in Europe and the U.S., with bookings so far in 2020 falling by 99.6%.
France is leading the way in Europe, with Visiting Friends and Relatives bookings quickly approaching 2019 levels. The data also suggest a fragile recovery for domestic airlines in the U.S. After an initial recovery from early April lows, which saw bookings return to 30% of 2019 levels, bookings have fallen back and are now at just a fifth of what they were a year ago.
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