Lomography is urging the analog community to not let 120 film “go extinct,” going so far as to significantly cut the price of its 120 film.
Lomography is urging the analog community to not let 120 film “go extinct,” going so far as to significantly cut the price of its 120 film to make it more appealing to a wider range of photographers.
One company that does and hopes to continue to do so is Lomography who offers seven different options for 120 film shooters. While Lomography doesn’t outright state it, the company’s tone seems to indicate it doesn’t feel as though the format is selling particularly well. Perhaps this is due to cost, as 120 film is typically much more expensive than 35mm film on a per-photo basis.
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