Founded in 2016, TheHarmonist follows the ancient teachings of FengShui when new fragrances are concocted, embracing the aspects of Yin and Yang dualities. See more here.
Depending on which facet the wearer wishes to amplify, the pick of either Yin or Yang differs as the scent used will enable a different effect.Sustainability takes Centre Stage for The Harmonist
The business model of The Harmonist is built on sustainability, and it has culminated through the launch of the revamped Yang Collection in 2021. The design of its products had been streamlined, thus enabling the brand to utilise less packaging. Recyclable materials are used at every possible touchpoint, including its Pochet bottles, which customers can re-fill the brand’s best-sellers.
In partnership with renowned scent designer Guillaume Flavigny, whose works spans major brands from Elizabeth Arden to Giorgio Armani, The Harmonist uses high-end ingredients which are ethically sourced. This highlights The Harmonist’s ambition of setting a standard in the perfumery industry while still being commercially viable.The brand’s growth, envisioned by Lola Tillyaeva , is in tandem with the happenings of the world.