In a move that reflects its growing music presence, Twitch announced a partnership with Logic on Monday
Even before the pandemic, artists like Emma McGann have leveraged their entire music careers around livestreaming on the platform. The music industry as a whole is taking notice of Twitch’s growth too; as more users incorporate music recordings into their streams,which for better or worse reflects a growing music presence for the platform.No Pressure,
will debut the album early on Twitch for his first stream on Tuesday, three days before its official drop. H’ell take to Twitch for streams weekly and feature a mix of studio sessions, AMAs, gaming and special guests, Twitch said. Twitch declined to comment on any other potential music signings, but more musician partnerships wouldn’t be surprising considering music’s growth on the platform.
“Logic embodies the evolution of Creators that we’ve seen over the last few years on Twitch. He came to Twitch as a gamer but understands the value of the Twitch community and how our passionate and engaged audience can also connect with and support his music,” Mike Olson, Twitch’s head of music, said in a statement.
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