After a decade of hearing about how it’s more fun in the Philippines, the Department of Tourism (DOT) has recently unveiled the next step of its ad campaign for the country’s tourism sector—the new slogan “Love the Philippines.” ManilaBulletin READ:
This is who we are. These complexities and nuances of the Philippines have yet to be fully articulated to the world for indeed the story of the Filipino has yet to be fully told, and we shall tell the story by telling them the story of love. —Christina Garcia Frasco, DOT SecretaryLOVE THE PHILIPPINES Unveiled during the event, the latest ad campaign of DOT with the slogan, LOVE the Philippines
LOVE THE HISTORY The Philippines is rich with cultural heritage sites and has plenty of stories to tell about its past President Marcos was also presented with a special plaque of appreciation on behalf of his late father, former President Ferdinand E. Marcos, for the latter’s contributions to creating the DOT. Before then, the DOT was operating as the Department of Trade and Tourism to oversee the growth of the tourism industry as a source of economic benefit for the country.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tourism promotion video for internal stakeholders, not public — LapidSenator Lito Lapid pointed out that the DOT's controversial “Love the Philippines” campaign video made by advertising agency DDB Philippines was only meant for “internal stakeholders” and “not yet the public.” | charieabarcaINQ
Read more »
DOT Secretary Frasco’s dilemmaHow unfortunate that Secretary Christina G. Frasco of the Department of Tourism (DOT) should suddenly be mired in the fiasco of “Love the Philippines,” the new branding titled “GINTO, Greater Innovation, New Tour-ism Opportunities” launched last June 27 to celebrate the golden anniversary of Philippine tourism. Sec. Frasco described it as DOT’s “commitment to continuous innovation and growth, marking a new chapter in the Philip-pines’ tourism journey.”
Read more »
Zubiri asks public to go easy on DOT: Let it correct its mistakeMANILA, Philippines — Senate President Juan Miguel Zubiri is urging the public to forgive the Department of Tourism (DOT) and allow it to correct its “misstep” and improve its
Read more »
Legarda backs DOT, Frasco amid tourism promotion video messSenate President Pro Tempore Loren Legarda expressed her support for the Department of Tourism and Secretary Christina Frasco and cited their efforts to boost Philippine tourism despite recent issues. | charieabarcaINQ
Read more »
Zubiri to DOT: do more than just correcting controversial promo videoMALAYBALAY CITY (MindaNews / 6 July)—Repairing the harm done to the country as “a rising global tourism power” by the “misleading inclusion” of stock footage in the “Love the Philippines” […]
Read more »
Manila LGU, DOT launch ‘Hop-On Hop-Off’ bus toursThe city government of Manila and the Department of Tourism (DOT) launched the Manila leg of the Hop-On Hop-Off (HOHO) bus tour project at the Kartilya ng Katipunan in Ermita district on Thursday, July 6. ManilaBulletin READ:
Read more »