The only way to tune to LIV Golf in its inaugural season was through its website and YouTube. But that could be changing, if a TV deal is struck very soon.
David Feherty, the golf analyst who moonlights as a comedian, told the crowd at the Kravis Center in West Palm Beach, Florida, thatThe CW Network, with 220 affiliates nationwide, is next in line as LIV attempts to secure a television contract. Feherty hinted an announcement could be coming soon, possibly this week.
LIV, the breakaway golf league funded by Saudi Arabia's Public Investment Fund and headed by Greg Norman, held eight events in 2022, its inaugural season. The only way to tune in was through LIVGolf.com and YouTube. Feherty, though, wasn't completely breaking the news when he spilled on the CW. Sports Business Journal recently reported CW Network was the new frontrunner to land a deal with LIV.
But to maximize the value of each franchise, LIV must land that television deal and find league-wide sponsors. Partnering with CW would be that first step. Norman has said it won't be until the end of this season at the earliest that the teams are sold.By all measures, LIV had a successful inaugural season.
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