LISTENING TO ONE CLEAR MESSAGE via BoomerHighway
Lucy Jones has one clear message. She is a seismologist—you know, someone who studies earthquakes. A California native, she’s got a big job, studying the science and trying to educate California citizens. She created the slogan:But when a reporter from the LA TIMES recently interviewed Jones, she had created something new, a message about Covid19.Jones will always approach an issue following the science and not personal emotions.
Jones explains that it’s easier NOT to share you air outside. But early on, some of the hardest hit states were those where people were inside because of the cold. People were sharing their air. Now that’s true for states where it is hot, and people are going indoors to escape the heat.YES, TRY TO KEEP IT SIMPLE
Jones says: “People stopped trying to keep track of the changing advice. They tuned out. They walked away—unmasked—from all of it.”Jones does admit that because this is a new virus the experts had nowhere to go when the outbreak hit. So they went with what they knew from other virus outbreaks: MAINTAIN DISTANCE FROM OTHERS, WASH YOUR HANDS OFTEN.
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