PETALING JAYA: Liberty General Insurance Bhd, a player in Malaysia’s insurance sector, received an accolade for the Digital Transformation Initiative ...
Liberty General Insurance Bhd, a player in Malaysia’s insurance sector, received an accolade for the Digital Transformation Initiative of the Year at the recent Insurance Asia Awards 2024.
Following a strategic merger in 2023, Liberty enhanced its market presence, cementing its position in the industry. A pivotal element of Liberty’s digital strategy is One Up Suite, which stands at the forefront of technological advancement within the insurance sector. The advanced digital platform, designed with a mobile-first approach, simplifies the insurance process for both agents and customers. It offers comprehensive functionalities for issuing and managing motor, travel, and personal accident policies.
The innovative features of One Up Suite are instrumental in transforming traditional insurance service delivery, ensuring that every customer interaction is seamless, personalised, and highly responsive. This directly enhances customer engagement and satisfaction, aligning perfectly with Liberty’s commitment to delivering superior customer service through digital excellence.
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