Liberty Insurance rebrands as RedClick after Italian takeover

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Liberty Insurance rebrands as RedClick after Italian takeover
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Italian insurance giant Generali acquires business as part of a €2.3 billion deal

Italian insurance giant Generali has rebranded the Liberty Insurance business it acquired in Ireland earlier this year as RedClick.

Generali has appointed a group executive, Lorenzo Ioan, who has most recently been a key figure in the group’s international business, as general manager of RedClick on the island of Ireland, effective from next week.The new brand is launching with an initial base of 250,000 customers and over 400 employees across offices in Cavan, Enniskillen, and Dublin.

Generali is among a number of companies that have moved recently to get into the Irish market following a series of reforms aimed at reducing volatility and coverage costs in a historically highly-volatile market even by the standards of the cyclical nature of insurance internationally.

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