LOCAL government units (LGUs) must ramp up their crisis and risk communication efforts through digitalization and technology upgrades in order to make them better prepared against the pandemic and other emergencies.
“Local governments have been at the forefront of the pandemic response since the COVID-19 crisis started in 2020. One of the most critical aspects of a pandemic response is risk communication and crisis communication,” PIDS said in a study written by Sheila V. Siar and Pauline Joy M. Lorenzo.
The study cited the need for social media and messaging platforms to improve their responsiveness to citizen concerns, make them more accessible to the public, and increase organizational transparency and accountability. “Training and capacitating government personnel on analytics approaches is key to more effective use of social media in communicating and engaging with target audiences,” it added.
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