The Dutch firm claims to be 90% faster than photoshoots, thanks to its ability to create an AI-based model in around five minutes.
, Levi's said that "We do not see this pilot as a means to advance diversity or as a substitute for the real action that must be taken to deliver on our diversity, equity, and inclusion goals, and it should not have been portrayed as such."
Instead of assigning just one human model per product. AI-generated models could be used to present each line of clothing with a variety of different models who look more like their customers, making the shopping experience more “personal” and “inclusive.”The fact that Levi’s would start putting their clothes on AI-generated models sparked a lot of controversy by itself.
Levi’s representatives could only continue to say that the company is already hiring diverse models and that this won’t stop due to its collaboration with Lalaland. They insisted that AI-generated models would only assist them by “supplementing models and publishing images of our products on a range of body types more quickly, while we coordinate photoshoots with live models and finalize website assets.”The use of AI-generated models in the fashion industry is not really a new debate.
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