SEOUL, KOREA - Media OutReach Newswire - 11 April 2025 - Lee Kum Kee, the esteemed Asian culinary brand with over a century of heritage, proudly refle...
- Lee Kum Kee, the esteemed Asian culinary brand with over a century of heritage, proudly reflects on its successful partnership as the Official Sauce and Condiment Partner at the recently held Asia’s 50 Best Restaurants 2025 awards in Seoul, Korea. This prestigious event, which took place on 25 March at Grand Hyatt Seoul, brought together culinary luminaries, chefs, restaurateurs, and food enthusiasts from across the region to honour the best in gastronomy.
The awards ceremony celebrated the pinnacle of culinary talent, and Lee Kum Kee was delighted to showcase its commitment to elevating Asian cuisine globally. A highlight of the evening was Lee Kum Kee’s presentation of the Highest Climber Award, an award that recognises the restaurant that made the most significant leap in rankings, to Chef Tam Kwok Fung of Chef Tam’s Seasons, which also won The Best Restaurant in Macau.
As part of the celebrations, Lee Kum Kee hosted engaging brand activations throughout the week. On 23 March, the brand collaborated with Head Mixologist Mark Lloyd from Wing Lei Bar at Wynn Palace Macau for a unique sauce-inspired guest shift at Pine & Co., No.50 on Asia’s 50 Best Bars 2024. Guests indulged in innovative culinary cocktails featuring Lee Kum Kee products, showcasing the endless possibilities of flavour combinations.
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