Pickleball has become the fastest growing sport in the U.S., with 4.8 million players across the country in 2021.
NBA stars LeBron James, Kevin Love and Draymond Green have bought into a Major League Pickleball team, the leagueThe athletes were joined by James' business partner Maverick Carter, their family office LRMR Ventures, the investment firm SC Holdings, Relevant Sports Group CEO Daniel Sillman and SpringHill Company CMO Paul Rivera.
The team the groups purchased wasn't announced, but the MLP said the league is expanding from 12 to 16 teams. The league plans to have all its players compete in six tournaments across the country for more than $2 million next year, the MLP said.sport in the U.S., with 4.8 million players across the country in 2021 — a 15% increase from 2020 — according to the 2022 Sports & Fitness Industry Association Single Sport Report on Pickleball. A majority of participants identify as"casual" players.
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