Leaked documents show how Snapchat's lucrative Snap Stars program pays influencers and best practices the company shares with creators
He was not accepted into the program at that time. Then, last August, a company representative got in touch with him.
One creator, who asked to remain anonymous, told Insider that he believed Snap picks people for the ad beta who are well-known in the influencer community, have millions of followers, or have a direct relationship with members of Snap's administrative team, like he does. His identity is known to Insider.
The ad-share program is one of several monetization programs that Snap offers creators. These include a reward program for those who create short viral videos that are featured in thesection of the app; challenges where creators can earn cash for top-performing content; a program that allows certain creators to syndicate shows on the Stories page; grants for artists; a creator marketplace; gifting, which is available to Snap Stars; and more.
Posting directly to the Snap Map, a feature that allows Snapchat users to see each other's location, so that users who aren't subscribed can easily discover your contentCaptivating viewers in the first one to three snaps so they watch the whole story
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